Marketing Cloud Administrator Certification Maintenance (Winter '23)

Marketing Cloud Administrator Certification Maintenance (Winter '23)

→    Maintain Your Marketing Cloud Administrator Certification for Winter '23

1. What can a Marketing Cloud user create with the new email dimensions and measurements?

A. Customized dashboards and reports

B. New calculated measurements and dimensions

C. New campaign IDs

D. A and B

E. B and C

2. What is the main benefit of adding Einstein Send Time Optimization to Automation Studio?

A. Maximizes engagement by sending emails at the best time for recipients

B. Predicts an accurate click-through percentage

C. Reduces the number of unsubscribes

D. Automatically decreases bounce rate

3. File Locations REST API allows users to create, manage, and delete file locations. What else can users do with this API?

A. Create and rotate passwords.

B. Rotate and manage access keys.

C. Manage external SFTP usernames.

D. A and B

E. B and C

4. A repeatedly failing automation will be automatically deactivated when it meets what criteria?

A. Failures are caused by system errors

B. Fails at least 30 times

C. Has a 100% failure rate for 30 days

D. A and B

E. B and C

5. How does Einstein Content Selection incorporate weather to customize content?

A. It prioritizes emails to areas with inclement weather.

B. It selects matching values for contacts based on forecasts.

C. It selects a primary weather event and one hero image for all contacts.

D. It stores weather data for each subscriber location.

Certification Maintenance Due Date:   December 8, 2023

Helpful link:  Winter '23 Certification Maintenance