Marketing Cloud Email Specialist Certification Maintenance (Spring '24)

Marketing Cloud Email Specialist Certification Maintenance (Spring '24)

→ Maintain Your Marketing Cloud Email Specialist Certification for Spring '24

1. How does an organization set up Einstein generative AI in their Marketing Cloud instance?

A. Download Einstein AI from the Salesforce AppExchange.

B. Enable both Einstein Copy Insights and Einstein generative AI in Marketing Cloud Setup.

C. Contact Salesforce support for the SDK (software development kit).

D. Einstein generative AI is enabled automatically.

2. How can a user set up Einstein Copy Insights to tailor messages for different situations and audiences?

A. Work with a template and a thesaurus.

B. Create generic messages and select the best one for the situation.

C. Define different brand personalities to guide generative AI prompts.

D. Hire different copywriters for different audiences.

3. What does Einstein generative AI use to generate body copy?

A. A sample message or paragraph

B. Brand identity and personality

C. Industry and competitors’ samples

D. A and B

E. B and C

4. Which feature allows a Content Builder user to restore recycled content items?

A. Trash Bin

B. Content Bin

C. Recycle Bin

D. Restore Bin

5. What does the System Optimization Dashboard do?

A. Monitors running journey versions.

B. Displays analytics and recommendations.

C. Pauses slow journeys to reduce inefficiencies. 

D. A and B

E. B and C

6. What‘s the purpose of configuration recommendations in Journey Builder?

A. Stop a user from creating a bad journey.

B. Identify a lack of messaging activities in a journey.

C. Proactively guide a user to build a better journey.

D. A and B

E. B and C

7. Which additional type of data can be used with Journey data for Exit and Goal Criteria in journeys?

A. Contact data

B. Event data

C. Mobile data

D. Industry Data

8. What information is available from two new columns added in Contact Builder?

A. View which data extensions have data retention.

B. View which data extensions were deleted and when.

C. View the days left to restore a data extension from the Recycle Bin.

D. A and B

E. B and C

Certification Maintenance Due Date: April 11, 2025

Helpful link:  Spring '24 Certification Maintenance