Marketing Cloud Administrator Certification Maintenance (Winter '24)

Marketing Cloud Administrator Certification Maintenance (Winter '24)

→ Maintain Your Marketing Cloud Administrator Certification for Winter '24

1. An admin downloads data extension storage details to delete unneeded data and optimize storage. What’s an example of a retention policy to optimize storage?

A. Delete data extensions with names containing “archive” and “test.”

B. For triggered send data extensions, limit storage to seven days.

C. Group data extensions in folders by type.

D. Don’t store data that can be accessed in Data View.

2. Which Marketing Cloud feature now allows automations that include imports?

A. Email Studio

B. Audience Studio

C. Package Manager

D. Marketing Cloud Intelligence

3. What improvements were made to Journey Builder this release?

A. Access to Help and new configuration warnings in Journey Builder have been added.

B. Additional versions of a journey are created to investigate data or configuration mismatches.

C. Exit and Goal criteria use only Contact Data, requiring Decision Splits.

D. Salesforce Data Entry events are filtered on the Dashboard to limit Apex usage.

4. What data should be used when preparing Query Activities in a multi-org account configuration to ensure that the data is securely accessed by the correct business unit?    

A. Filtered Data Extensions

B. Shared Data Extensions

C. Synchronized Data Extensions

D. Salesforce Data Extensions

Certification Maintenance Due Date: December 6, 2024

Helpful link:  Winter '24 Certification Maintenance